RethinkUX
Case Studies

Work that moved P&L, not just dashboards.

A selection of engagements across education, healthcare and real estate — the challenge, what we did, and what it compounded into.

EducationEdTech | National

EdTech brand hit full enrolment 2 months early

Challenge

A Tier-1 EdTech saw CPL climbing 60% YoY while enrolment was falling short. Ad accounts were fragmented, creatives stale and attribution broken.

What We Did
  • Rebuilt funnel around parent + student co-decision journey
  • Deployed creative system with 40 variants / month
  • Installed server-side tracking + GA4 attribution
  • Weekly optimization sprints across Meta + Google
Results
-42%
CPL reduction
3.1×
Enrolment uplift
5.2×
ROAS
HealthcareHealthcare | 8 cities

Multi-speciality clinic chain tripled monthly footfall

Challenge

A growing clinic chain was spending on Google ads with zero visibility on which campaigns drove actual consultations. Lead quality was poor and no-show rate was 50%.

What We Did
  • Location-based campaigns mapped to each clinic’s catchment
  • WhatsApp-first booking flow with reminder automation
  • Patient journey dashboard tied to clinic footfall
  • Creative strategy grounded in trust + specialist profiles
Results
Monthly footfall
-38%
No-show rate
₹420
CPL
Real EstateReal Estate | NCR

Developer crossed ₹100 Cr in sales from ₹3 Cr ad spend

Challenge

Developer had strong inventory but unreliable lead flow, with 12% site-visit-to-booking conversion and no view of which channels drove closures.

What We Did
  • Built a RERA-compliant lead-to-booking funnel
  • Tele-sales enablement + site visit nurture
  • Cohort-level dashboards tied to MIS data
  • Creative built around under-construction + possession phases
Results
33×
ROAS
+180%
Site visits
+4.5pp
Conversion
Across the portfolio

Outcomes across 120+ engagements

₹500 Cr+
Client revenue influenced
4.2×
Average portfolio ROAS
-35%
Average CPL reduction
120+
Brands scaled

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