Case Studies
Work that moved P&L, not just dashboards.
A selection of engagements across education, healthcare and real estate — the challenge, what we did, and what it compounded into.
EducationEdTech | National
EdTech brand hit full enrolment 2 months early
Challenge
A Tier-1 EdTech saw CPL climbing 60% YoY while enrolment was falling short. Ad accounts were fragmented, creatives stale and attribution broken.
What We Did
- Rebuilt funnel around parent + student co-decision journey
- Deployed creative system with 40 variants / month
- Installed server-side tracking + GA4 attribution
- Weekly optimization sprints across Meta + Google
Results
-42%
CPL reduction
3.1×
Enrolment uplift
5.2×
ROAS
HealthcareHealthcare | 8 cities
Multi-speciality clinic chain tripled monthly footfall
Challenge
A growing clinic chain was spending on Google ads with zero visibility on which campaigns drove actual consultations. Lead quality was poor and no-show rate was 50%.
What We Did
- Location-based campaigns mapped to each clinic’s catchment
- WhatsApp-first booking flow with reminder automation
- Patient journey dashboard tied to clinic footfall
- Creative strategy grounded in trust + specialist profiles
Results
3×
Monthly footfall
-38%
No-show rate
₹420
CPL
Real EstateReal Estate | NCR
Developer crossed ₹100 Cr in sales from ₹3 Cr ad spend
Challenge
Developer had strong inventory but unreliable lead flow, with 12% site-visit-to-booking conversion and no view of which channels drove closures.
What We Did
- Built a RERA-compliant lead-to-booking funnel
- Tele-sales enablement + site visit nurture
- Cohort-level dashboards tied to MIS data
- Creative built around under-construction + possession phases
Results
33×
ROAS
+180%
Site visits
+4.5pp
Conversion
Across the portfolio
Outcomes across 120+ engagements
₹500 Cr+
Client revenue influenced
4.2×
Average portfolio ROAS
-35%
Average CPL reduction
120+
Brands scaled
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