Ad Spend Calculator
How much should you spend on ads to hit your revenue goal?
Enter your target revenue, deal size, and conversion rate — we'll tell you exactly how much ad budget you need and how many leads to generate.
Target monthly revenue
How much revenue do you want to generate this month?
₹
₹10.0 L
Average deal / order value
What does a single customer pay you on average?
₹
₹50,000
Lead → customer conversion rate
What % of leads become paying customers? (industry avg shown below)
%
Your industry
Sets the CPL benchmark range used to calculate your ad budget.
Avg conversion for Education / EdTech: 8% · CPL range: ₹350 – ₹900
Your ad budget
Recommended monthly spend
₹1.4 L–₹3.6 L
Based on Education / EdTech CPL benchmarks
Customers needed / mo20
Leads needed / mo400
CPL range₹350 – ₹900
Implied ROAS2.8× – 7.1×
How we calculated this
Revenue goal₹10.0 L
÷ Deal size (₹50,000)20 customers
÷ Conversion (5%)400 leads
× CPL low (₹350)₹1.4 L
× CPL high (₹900)₹3.6 L
How the math works
Revenue goal → Ad budget in 3 steps
Every number in your plan traces back to this formula.
01
Customers needed
Divide your revenue goal by your average deal size to find how many customers you need this month.
Revenue ÷ Deal Size
02
Leads needed
Divide customers needed by your lead-to-customer conversion rate to find how many raw leads you must generate.
Customers ÷ Conversion %
03
Ad spend needed
Multiply leads needed by your industry's cost-per-lead benchmark. The range gives you a conservative and optimistic budget.
Leads × CPL Range