RethinkUX
About Rethink UX

We're building the growth team India's founders deserve.

A specialist performance marketing team obsessed with turning ad spend into predictable, profitable revenue — one vertical at a time.

Our Mission

Make performance marketing predictable — for founders who can't afford guesswork.

India's growth teams deserve more than generic agencies. We built Rethink UX as the opposite of the retainer-and-reports factory: a specialist pod per client, tight operating rhythms, and attribution you can stake a business on.

We work with education, healthcare and real estate brands because that's where our playbooks compound fastest — and where unit economics matter most.

“We don't sell you impressions or reach. We sell you a growth system that keeps paying back — quarter after quarter.”

Gourav Manchanda
CEO & Founder, Rethink UX
The team

Specialists, not generalists

Every engagement is run by a dedicated pod. No account-handler-to-junior chain — you speak to the people doing the work.

GM
Gourav Manchanda
CEO & Founder
GM
Gaurav Malik
CMO
AT
Atul Thakur
CTO
AS
Amandeep Singh
Technical Head
B
Bani
Content Head
B
Bhavesh
Operations Head
Our Values

What we optimize for

Outcomes, not activity

We measure ourselves on revenue, CAC and payback — not reports, reach or impressions.

Specialists over generalists

Deep vertical knowledge in education, healthcare and real estate. We say no to what we don't do well.

Speed as a strategy

Weekly sprints, fast creative iteration, quick decisions. Compounding comes from cadence.

Honest partnership

Direct conversations, clean data, no vanity dashboards. We tell you when something isn't working.

Want to see if we're the right fit?

One call, zero pitch deck. We'll look at your funnel and tell you honestly whether we can move the needle.