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Notes from the growth floor.

Playbooks, teardowns and frameworks from our work with education, healthcare and real estate brands.

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Growth SystemsApril 12, 2026 9 min read

Why most agencies fail at performance marketing — and what to do instead

Media buying without a system is just expensive guesswork. Here’s a framework for building growth systems that compound — plus the seven mistakes we see most often on client onboarding.

GM
Gaurav Malik
Founder & CEO
Latest

Recent writing

Education

The 2026 playbook for scaling JEE / NEET coaching admissions

Batch-fill economics, parent-first creative and the campaign architecture we run for Tier-1 coaching brands.

April 2, 2026 7 min read
Healthcare

WhatsApp-first patient journeys: cutting no-shows by 38%

A practical breakdown of the nurture automation that keeps patients engaged from lead capture to consultation.

March 24, 2026 6 min read
Real Estate

RERA-aware lead flows: how to build them without killing conversion

Compliance is non-negotiable — but it doesn’t have to wreck your funnel. Here’s how we balance both.

March 14, 2026 8 min read
Attribution

Server-side tracking: the 2026 non-negotiable

Why GA4 alone is no longer enough, and a step-by-step breakdown of the SST stack we install for clients.

February 28, 2026 10 min read
Creative

Creative velocity: how to ship 40 ad variants a month, profitably

The operating model that lets small teams iterate at scale without burning out creative talent.

February 18, 2026 7 min read
Growth Ops

Weekly growth sprints: the operating rhythm that compounds

What a great growth sprint looks like — agenda, inputs, outputs, and the traps to avoid.

February 5, 2026 6 min read

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One essay a week — tactics, teardowns and frameworks from our client work. No fluff, no listicles.